What is Marketing?
Marketing is an essential function in every organization that is indispensable as it is responsible for a business’s development through enhancing the company’s mindshare, heart-share and most importantly market share. In today’s society, success is largely dependent on a company’s ability to identify and understand the customers’ needs as well as how well the company is able to exceed the customers’ expectations. With the economy becoming more globalized from the effect of advancement in technology (info-communication technology, ICT), the role of marketing management is anticipated to be extremely challenging and the demand for marketing professionals will continue to soar.
Marketing is an essential function in every organization that is indispensable as it is responsible for a business’s development through enhancing the company’s mindshare, heart-share and most importantly market share. In today’s society, success is largely dependent on a company’s ability to identify and understand the customers’ needs as well as how well the company is able to exceed the customers’ expectations. With the economy becoming more globalized from the effect of advancement in technology (info-communication technology, ICT), the role of marketing management is anticipated to be extremely challenging and the demand for marketing professionals will continue to soar.
Marketing in Nanyang Polytechnic:
Nanyang Polytechnic’s Diploma in Marketing helps students develop critical insights into an organization’s marketing effort by learning the mechanics of marketing and how it works. The course educates students on identifying and understanding how companies can effectively position themselves to create the desired image in the minds of their target customers. Apart from the traditional approaches of marketing such as the marketing mix, students would also be trained on emerging areas such as services marketing, integrated marketing communications, brand management and new media marketing which would shape the students into an all-rounded marketing professional.
Why Nanyang Polytechnic?
Nanyang Polytechnic provides many opportunities for its students to gain exposure in the real working environment through its unique Teaching Enterprise Project (TEP), Industrial Placement Programme (IPP) and Overseas Exchange Programme (OSEP) to broaden their horizon.
TEP is an inbound attachment in the various stopovers in Nanyang Polytechnic involving events management, retail management, Customer Relationship Management call centres and other client-based-project centres. Students would be allocated to stopovers that are more relevant to the faculty they are in allowing them to gain more experience and a more realistic expectation of the life in the realm of business including the standard of work to produce which would put its students in higher standing as compared to students from other tertiary institutions.
Overseas Exchange Programme (OSEP) is a one semester study in another country such as China, Korea, France, Germany, United States and Holland. This would expose the students to a whole new environment drilling them on adaptability which is key to today’s business environment where customers’ needs, wants, expectations and the industry standards are changing constantly.
Lastly, the Industrial Placement Programme (IPP) would send students to external companies to further supplement their learning experiences which aim to provide them with valuable real-life and professional exposure in the real world of work.
Therefore, marketing is critical in every business’ growth with numerous specialization and countless job opportunities. However, Nanyang Polytechnic makes it the perfect polytechnic to pursue a Diploma in Marketing due to the various attachment opportunities, its modular adaptability with the current demand in the market and its commitment to develop students equipped with needed skills, exposure, and experience and prepare them for their future endeavors.
In a nutshell, with our Diploma in Marketing, you will be a well-trained marketing specialist with a passion and aptitude to drive businesses to greater heights.
Check out the Future Prospects of Diploma in Marketing @ NYP
Check out the Future Prospects of Diploma in Marketing @ NYP
