The NYP-Stirling BA (Hons) in Retail Marketing was launched in 2008 under the Polytechnic-Foreign Specialised Institute initiative to provide polytechnic graduates with greater access to degree programmes in niche areas and, for this programme, to meet the industry’s need for retail professionals.
The programme, which is jointly taught by the faculty from University of Stirling and retail and marketing team of NYP’s School of Business Management, equips students with a strong foundation in retail management, with emphasis in areas such as retail operations, retail logistics and marketing communications. Students gain direct entry into the third year of the four-year programme.
One of the graduates is 22-year-old Jenelle Teo who joined the programme immediately after graduating from NYP in 2008 with a Diploma in Marketing. Jenelle is also one of seven on the BA (Hons) programme who received the National Retail Scholarship. This scholarship, which is jointly awarded by the Singapore Workforce Development Agency, SPRING Singapore and sponsoring retail companies, covers full tuition fees and provides a monthly allowance during the course of study.
Jenelle will be heading to Guangzhou, China in October to oversee the inventory for two of Charles & Keith’s upcoming inaugural stores there. Her posting to China came soon after she joined Charles & Keith in May as a management trainee.
| The first run of this programme will commence in April 2011. |
